Off-Premise Sales & Distribution
Off-Premise is comprised of grocery stores, convenience stores, gas stations and more. It is where consumers pick up a Red Bull for later. The main role of Off-Premise is to win when the consumer makes their beverage and brand purchase decision in-store making. It’s the channel where we drive mass availability, visibility and communication of the brand. A strong in-store presence, the right pricing and adequate promotion support are crucial.